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Sometimes, our job is to get out of the way.
Mar 16, 2025

Sometimes, our job is to get out of the way.

And why ideas are a bit like eggs.

Jess Wheeler
Jess Wheeler
I think you just need more time.
Mar 07, 2025

I think you just need more time.

A timely reminder to all, perhaps.

Jess Wheeler
Jess Wheeler
See your scripts first, then write.
Feb 16, 2025

See your scripts first, then write.

Writing tip #13

Jess Wheeler
Jess Wheeler
How to explain an idea.
Feb 01, 2025

How to explain an idea.

A simple, yet often overlooked skill.

Jess Wheeler
Jess Wheeler
Advertising is life and death.
Jan 23, 2025

Advertising is life and death.

And why we're not as smart as we think we are.

Jess Wheeler
Jess Wheeler
If you're going to bomb, bomb spectacularly.
Jan 12, 2025

If you're going to bomb, bomb spectacularly.

Because the shrapnel might still land.

Jess Wheeler
Jess Wheeler
Rules are only good for one thing.
Jan 04, 2025

Rules are only good for one thing.

Showing you what to break.

Jess Wheeler
Jess Wheeler
Creative agencies are dead.
Dec 23, 2024

Creative agencies are dead.

Long live creative agency.

Jess Wheeler
Jess Wheeler
Answers without questions.
Dec 08, 2024

Answers without questions.

The reason why every AI ad sucks.

Jess Wheeler
Jess Wheeler
Think the opposite. About everything.
Dec 01, 2024

Think the opposite. About everything.

Writing tip #12

Jess Wheeler
Jess Wheeler
Cracks and light.
Nov 24, 2024

Cracks and light.

The gentle art of being wrong.

Jess Wheeler
Jess Wheeler
How to get a job in a creative agency.
Nov 16, 2024

How to get a job in a creative agency.

A quick coffee about the tale of the 'enchanted BBQ'.

Jess Wheeler
Jess Wheeler
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Death to shit ads.

Where great ideas are born.

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