Death to shit ads.
Where great ideas are born.
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For there is no fresh thinking in a stale environment.
Writing tip #12
The gentle art of being wrong.
A quick coffee about the tale of the 'enchanted BBQ'.
'Be brave enough to do nothing.'
Revelations from a new study on brand & performance on TikTok.
Lessons from Hanoi.
A piece resurrected from the archives.
The most repeated, yet redundant, discussion in our business.
And finding the silver linings within.
Writing tip #11
Writing tip #10.
And why 'scale' is the most neglected consideration in modern marketing.
