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The dead internet theory is a lie.

Aug 24, 2025

•

8 min read

The dead internet theory is a lie.

It's actually 'the dead everything'.

Jess Wheeler
Jess Wheeler
Paying people who think differently to think the same is a waste of money.

Aug 9, 2025

•

6 min read

Paying people who think differently to think the same is a waste of money.

The silver lining in years of misplaced priorities.

Jess Wheeler
Jess Wheeler
If there's no tension, it's not interesting.

Aug 2, 2025

•

9 min read

If there's no tension, it's not interesting.

Writing tip #17

Jess Wheeler
Jess Wheeler
Some things that have left a dent in my brain.

Jul 26, 2025

•

7 min read

Some things that have left a dent in my brain.

A selection of work that has stuck.

Jess Wheeler
Jess Wheeler
Maths, monster trucks, and AI.

Jul 17, 2025

•

8 min read

Maths, monster trucks, and AI.

And why you don't come up with ideas, you notice them.

Jess Wheeler
Jess Wheeler
Embrace the restrictions.

Jun 28, 2025

•

9 min read

Embrace the restrictions.

Sometimes your best fighting is done when backed into a corner.

Jess Wheeler
Jess Wheeler
Very few people want to actually do the work.

Jun 21, 2025

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8 min read

Very few people want to actually do the work.

And why it might be our saving grace.

Jess Wheeler
Jess Wheeler
What does AI think of Zuck's grand plan?

Jun 14, 2025

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13 min read

What does AI think of Zuck's grand plan?

And why we need to focus on the picture, not just the frame.

Jess Wheeler
Jess Wheeler
Explaining Chuck Norris Facts to Wes.

Jun 7, 2025

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12 min read

Explaining Chuck Norris Facts to Wes.

A story for story's sake.

Jess Wheeler
Jess Wheeler
Humanise the product.

May 31, 2025

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10 min read

Humanise the product.

Writing tip #16

Jess Wheeler
Jess Wheeler
Keeping up appearances.

May 18, 2025

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9 min read

Keeping up appearances.

The importance of aesthetic on the quality of impression we leave behind.

Jess Wheeler
Jess Wheeler
Advice for a brutal job market.

May 10, 2025

•

7 min read

Advice for a brutal job market.

And why industriousness is everything.

Jess Wheeler
Jess Wheeler
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