The most repeated, yet redundant, discussion in our business.
And finding the silver linings within.
Writing tip #11
Writing tip #10.
And why 'scale' is the most neglected consideration in modern marketing.
And why 'Come Down for Air' should not be up for pitch.
And why Theodore Roosevelt would've loved Elden Ring.
Let's talk about that Toys R' Us 'brand film'.
But so can making a meme that hangs in a museum.
'I'm still trying to beat that damn treehouse.'
An underrated talent that changes everything.
Before their false equivalencies kill us all.
