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Very few people want to actually do the work.

Jun 21, 2025

•

8 min read

Very few people want to actually do the work.

And why it might be our saving grace.

Jess Wheeler
Jess Wheeler
What does AI think of Zuck's grand plan?

Jun 14, 2025

•

13 min read

What does AI think of Zuck's grand plan?

And why we need to focus on the picture, not just the frame.

Jess Wheeler
Jess Wheeler
Explaining Chuck Norris Facts to Wes.

Jun 7, 2025

•

12 min read

Explaining Chuck Norris Facts to Wes.

A story for story's sake.

Jess Wheeler
Jess Wheeler
Humanise the product.

May 31, 2025

•

10 min read

Humanise the product.

Writing tip #16

Jess Wheeler
Jess Wheeler
Keeping up appearances.

May 18, 2025

•

9 min read

Keeping up appearances.

The importance of aesthetic on the quality of impression we leave behind.

Jess Wheeler
Jess Wheeler
Advice for a brutal job market.

May 10, 2025

•

7 min read

Advice for a brutal job market.

And why industriousness is everything.

Jess Wheeler
Jess Wheeler
DTSACMO: Robbie Brammall

Apr 23, 2025

•

10 min read

DTSACMO: Robbie Brammall

'When the middle comes towards you, purposefully dive off the edge again.'

Jess Wheeler
Jess Wheeler
Turn a phrase into your own.

Apr 21, 2025

•

10 min read

Turn a phrase into your own.

Writing tip #15

Jess Wheeler
Jess Wheeler
Who cares?

Apr 17, 2025

•

6 min read

Who cares?

The question that's never burned brighter.

Jess Wheeler
Jess Wheeler
The benefit of doing more with less.

Apr 11, 2025

•

4 min read

The benefit of doing more with less.

So our audience can see the forest for the trees.

Jess Wheeler
Jess Wheeler
Misdirection and how to pass like Magic.

Mar 30, 2025

•

6 min read

Misdirection and how to pass like Magic.

Writing tip #14

Jess Wheeler
Jess Wheeler
Sometimes, our job is to get out of the way.

Mar 16, 2025

•

7 min read

Sometimes, our job is to get out of the way.

And why ideas are a bit like eggs.

Jess Wheeler
Jess Wheeler
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