Archive | Death to shit ads.

Death to shit ads.
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Misdirection and how to pass like Magic.

Writing tip #14

Jess Wheeler

Sometimes, our job is to get out of the way.

And why ideas are a bit like eggs.

Jess Wheeler

I think you just need more time.

A timely reminder to all, perhaps.

Jess Wheeler

See your scripts first, then write.

Writing tip #13

Jess Wheeler

How to explain an idea.

A simple, yet often overlooked skill.

Jess Wheeler

Advertising is life and death.

And why we're not as smart as we think we are.

Jess Wheeler

If you're going to bomb, bomb spectacularly.

Because the shrapnel might still land.

Jess Wheeler

Rules are only good for one thing.

Showing you what to break.

Jess Wheeler

Creative agencies are dead.

Long live creative agency.

Jess Wheeler

Answers without questions.

The reason why every AI ad sucks.

Jess Wheeler

Think the opposite. About everything.

Writing tip #12

Jess Wheeler

Cracks and light.

The gentle art of being wrong.

Jess Wheeler