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Being human is beginning to feel like vandalism.

Jul 13, 2026

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4 min read

Being human is beginning to feel like vandalism.

And why 'signs of life' are becoming strangely valuable.

Jess Wheeler
Jess Wheeler
If a tree falls in the woods and no one hears it make a sound, then at least nobody was distracted.

Jun 28, 2026

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3 min read

If a tree falls in the woods and no one hears it make a sound, then at least nobody was distracted.

Made you look.

Jess Wheeler
Jess Wheeler
Discovering what we always knew.

Jun 7, 2026

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5 min read

Discovering what we always knew.

And why 'creators' and 'social' isn't such a vastly foreign plane.

Jess Wheeler
Jess Wheeler
Noticing amidst the ever increasing noise.

May 31, 2026

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4 min read

Noticing amidst the ever increasing noise.

Writing tip #20

Jess Wheeler
Jess Wheeler
Flying under the radar will lead you straight into the mountain.

May 24, 2026

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3 min read

Flying under the radar will lead you straight into the mountain.

And the upcoming age of the iconoclast.

Jess Wheeler
Jess Wheeler
It's a great time to be a writer.

May 16, 2026

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4 min read

It's a great time to be a writer.

No, really.

Jess Wheeler
Jess Wheeler
Brand characters are more than a mascot.

Apr 25, 2026

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4 min read

Brand characters are more than a mascot.

Like anything else, it all starts with strategy.

Jess Wheeler
Jess Wheeler
The death of the decision maker.

Apr 18, 2026

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3 min read

The death of the decision maker.

And why it feels like we're in a state of paralysis.

Jess Wheeler
Jess Wheeler
Fiddling while Rome burns.

Apr 2, 2026

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6 min read

Fiddling while Rome burns.

During times of destruction, all we can do is create.

Jess Wheeler
Jess Wheeler
DTSACMO: Channa Goonasekara

Mar 22, 2026

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12 min read

DTSACMO: Channa Goonasekara

"Good creative isn't a formula. It's a feeling."

Jess Wheeler
Jess Wheeler
Pay attention to those you pay attention to.

Mar 8, 2026

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9 min read

Pay attention to those you pay attention to.

Writing tip #19

Jess Wheeler
Jess Wheeler
Be more like Batman.

Feb 13, 2026

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11 min read

Be more like Batman.

Writing tip #18

Jess Wheeler
Jess Wheeler
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