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Be more like Batman.

Feb 13, 2026

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11 min read

Be more like Batman.

Writing tip #18

Jess Wheeler
Jess Wheeler
Long live the long headline.

Feb 7, 2026

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9 min read

Long live the long headline.

When you have something interesting to say, then say it.

Jess Wheeler
Jess Wheeler
The dangers of being 'right' all the time.

Feb 1, 2026

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6 min read

The dangers of being 'right' all the time.

And the absence of new ideas in a business that's paid to come up with them.

Jess Wheeler
Jess Wheeler
The more things change, the more they stay the same.

Jan 3, 2026

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5 min read

The more things change, the more they stay the same.

End of year ponderings from the pit.

Jess Wheeler
Jess Wheeler
Creativity as a competitive sport.

Oct 3, 2025

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6 min read

Creativity as a competitive sport.

A concept that always requires people on the field.

Jess Wheeler
Jess Wheeler
Be refreshing.

Sep 19, 2025

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7 min read

Be refreshing.

If nothing else.

Jess Wheeler
Jess Wheeler
DTSACMO : Anna Jackson

Aug 28, 2025

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6 min read

DTSACMO : Anna Jackson

"Joy's soul lies in the doing."

Jess Wheeler
Jess Wheeler
The dead internet theory is a lie.

Aug 24, 2025

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8 min read

The dead internet theory is a lie.

It's actually 'the dead everything'.

Jess Wheeler
Jess Wheeler
Paying people who think differently to think the same is a waste of money.

Aug 9, 2025

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6 min read

Paying people who think differently to think the same is a waste of money.

The silver lining in years of misplaced priorities.

Jess Wheeler
Jess Wheeler
If there's no tension, it's not interesting.

Aug 2, 2025

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9 min read

If there's no tension, it's not interesting.

Writing tip #17

Jess Wheeler
Jess Wheeler
Some things that have left a dent in my brain.

Jul 26, 2025

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7 min read

Some things that have left a dent in my brain.

A selection of work that has stuck.

Jess Wheeler
Jess Wheeler
Maths, monster trucks, and AI.

Jul 17, 2025

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8 min read

Maths, monster trucks, and AI.

And why you don't come up with ideas, you notice them.

Jess Wheeler
Jess Wheeler
...
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Death to shit ads.

Where great ideas are born.


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