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Make some good work or get out of the way.

Jul 25, 2026

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3 min read

Make some good work or get out of the way.

The shot across the bow the industry needs.

Jess Wheeler
Jess Wheeler
Being human is beginning to feel like vandalism.

Jul 13, 2026

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4 min read

Being human is beginning to feel like vandalism.

And why 'signs of life' are becoming strangely valuable.

Jess Wheeler
Jess Wheeler
If a tree falls in the woods and no one hears it make a sound, then at least nobody was distracted.

Jun 28, 2026

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3 min read

If a tree falls in the woods and no one hears it make a sound, then at least nobody was distracted.

Made you look.

Jess Wheeler
Jess Wheeler
Discovering what we always knew.

Jun 7, 2026

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5 min read

Discovering what we always knew.

And why 'creators' and 'social' isn't such a vastly foreign plane.

Jess Wheeler
Jess Wheeler
Noticing amidst the ever increasing noise.

May 31, 2026

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4 min read

Noticing amidst the ever increasing noise.

Writing tip #20

Jess Wheeler
Jess Wheeler
Flying under the radar will lead you straight into the mountain.

May 24, 2026

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3 min read

Flying under the radar will lead you straight into the mountain.

And the upcoming age of the iconoclast.

Jess Wheeler
Jess Wheeler
It's a great time to be a writer.

May 16, 2026

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4 min read

It's a great time to be a writer.

No, really.

Jess Wheeler
Jess Wheeler
Brand characters are more than a mascot.

Apr 25, 2026

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4 min read

Brand characters are more than a mascot.

Like anything else, it all starts with strategy.

Jess Wheeler
Jess Wheeler
The death of the decision maker.

Apr 18, 2026

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3 min read

The death of the decision maker.

And why it feels like we're in a state of paralysis.

Jess Wheeler
Jess Wheeler
Fiddling while Rome burns.

Apr 2, 2026

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6 min read

Fiddling while Rome burns.

During times of destruction, all we can do is create.

Jess Wheeler
Jess Wheeler
DTSACMO: Channa Goonasekara

Mar 22, 2026

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12 min read

DTSACMO: Channa Goonasekara

"Good creative isn't a formula. It's a feeling."

Jess Wheeler
Jess Wheeler
Pay attention to those you pay attention to.

Mar 8, 2026

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9 min read

Pay attention to those you pay attention to.

Writing tip #19

Jess Wheeler
Jess Wheeler
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