Death to shit ads.
Where great ideas are born.
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For there is no fresh thinking in a stale environment.
And why it might be our saving grace.
And why we need to focus on the picture, not just the frame.
A story for story's sake.
Writing tip #16
The importance of aesthetic on the quality of impression we leave behind.
And why industriousness is everything.
'When the middle comes towards you, purposefully dive off the edge again.'
Writing tip #15
The question that's never burned brighter.
So our audience can see the forest for the trees.
Writing tip #14
And why ideas are a bit like eggs.